Team iQuanti
Digital Marketing Insights from : Team iQuanti
The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO
As the country reopens and moves away from the lockdown mentality, financial services enterprises in the US need to understand customers’ evolving needs and concerns and steer away from content geared towards the hard sell of products and services. Both from a... read more
MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers
The advent of digital neo banks, insurtech, and mobile-only financial services have made a seismic change in the financial sector across the world. Digital banks are reaching out to their target audience through social media and content channels. They are connecting... read more
Q1 2020 Earnings: Top Performance Marketing Takeaways for Facebook, Twitter & LinkedIn
It is an interesting time to be a social media marketer. What started as a fruitful and promising year at the outset of January turned sour by March, likely permanently. However, despite the advent of COVID-19, advertising revenue on social media in Q1 continued to... read more