Digital Marketing Insights from : Team iQuanti
Building a Customer-Centric Digital Customer Acquisition Strategy for Banks in 2023
2023 has been a year of flux for financial marketers. At iQuanti, we’ve seen many of our Fortune 500 banking and financial services clients needing to constantly adapt their marketing strategy in response to the evolving macroeconomic climate in the U.S. In a recent... read more
My iQuanti Journey: Discovering the Art and Science of Digital Marketing with Alexa Speed
For Alexa Speed, the world of digital marketing is a dynamic blend of art and science. “Data analysis is the science, and understanding people is the art,” she explains. Every day in her role as Paid Social Director at iQuanti, she is presented with the... read more
How Laurel Road reimagined banking and finance for healthcare professionals with a digital experience tailor-made for them
Laurel Road leveraged content and SEO to establish itself as a banking and financial partner of choice for doctors The Client Laurel Road is a digital banking platform and brand of KeyBank that provides tailored offerings to support the financial wellbeing of... read more