Shaubhik Ray

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Digital Marketing Insights from : Shaubhik Ray

Mistakes to Avoid While Migrating to GA4

Mistakes to Avoid While Migrating to GA4

In March 2022, Google announced that it was sunsetting Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4). Standard UA properties will stop processing new hits by July 1, 2023, while GA360 UA properties will process new hits till July 1, 2024.... read more
Google Analytics 4 is the future: ARE YOU READY?

Google Analytics 4 is the future: ARE YOU READY?

GOOGLE IS SUNSETTING UNIVERSAL ANALYTICS BY 2023 On 16 March 2022, Google announced that Universal Analytics (the standard version of Google Analytics before GA4), will sunset by mid-2023. The standard Universal Analytics properties will stop processing new hits by 1... read more
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