Kritika Tyagi
Digital Marketing Insights from : Kritika Tyagi
How UniFirst Drove 3.7X More Leads with Smarter Paid Search Aligned to Business Demand
Executive Summary UniFirst’s paid search program underwent a strategic transformation to support performance goals during a key business cycle. The uniform and facility service experts partnered with iQuanti to focus on optimizing performance across Google and... read more
152% Uplift in Form Fill Starts for Laurel Road Achieved Through AI-Led LEAP Optimization Framework
Executive Summary Laurel Road, a digital banking platform and a subsidiary of KeyBank, partnered with iQuanti to improve conversion performance on one of its key product pages—High-Yield Savings Accounts (HYSA). To increase engagement application start rates, the team... read more
Building Industry Depth: iQuanti’s Strategic Approach to BFSI Training
Empowering every employee with industry expertise to deliver exceptional client outcomes “Organizations that focus on employee development generate benefits for all,” as McKinsey Quarterly aptly notes. At iQuanti, we believe employee training has evolved... read more