A well-crafted content strategy is a great way to engage and expand upon your audiences. Watch this on-demand webinar where Eric Sutton (Head of Design & Content at Laurel Road) and Wayne Cichanski (Vice President, Search & Site Experience at iQuanti) share insights on defining your audience using personas, and conversion data and create a tailored content strategy for new audience groups.

This isn’t just about content creation; it’s about delivering experiences that convert 

Watch now to transform your content strategy and truly connect with your audience.  


Key Takeaways:
  • Leverage existing conversion data to define audiences and persona’s .
  • Make sure to consider the entire user journey based on the persona to build a ‘full audience journey.
  • Develop different types of content for different needs makes for a positive user experience 
  • Create a detailed content calendar for each sub-theme  
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