Vish Sastry Rachakonda

Founder and CEO

The founder and CEO of iQuanti, Sastry is focused on data-driven capabilities that help achieve superior digital performance for clients. Sastry is a zealous guardian of iQuanti’s values and his favorite time of the week is the employee townhall, where true to iQuanti’s value of Openness and Respect, employees pepper him with questions that keep him on his toes.

Before starting iQuanti, Sastry worked at Discover and American Express, where he built deep expertise in marketing. He lives with his wife Meena and their dog (the chief member of their house) in Jersey City.

Tony Hooper

SVP, Consulting and Solutions Development

As Senior Vice President, Client Services, Tony oversees the management and growth of the company’s clients across the Americas, leveraging his extensive experience in strategy and data-driven marketing. Tony previously held positions in management consulting, and was General Manager of Equus Group, serving global clients such as Unilever and American Express. He also led marketing teams in the consumer card business at American Express.

Tony holds a dual degree in Economics and Mathematical Methods in the Social Sciences from Northwestern University and an MBA from The Wharton School, University of Pennsylvania.
Besides travelling and getting out to play tennis, Tony enjoys spending time with his wife and two daughters at home in New York City.

Aditya Saxena

SVP, Head of Consulting

As the Global Head of Digital Consulting, Aditya leads iQuanti’s efforts to solution and build high impact digital channel transformation programs for our clients. He also leads iQuanti’s business in APAC and EMEA. Previously, Aditya led the overall delivery organization at iQuanti.

Aditya has over a decade of strategy experience across financial services, healthcare, and technology industries. He has led growth and transformation mandates for Fortune 500 enterprises across the US, Canada, and India. In the past, Aditya held leadership roles in management consulting with Deloitte and KPMG. He holds an MBA from the Indian Institute of Management, Lucknow.

Min Yang

VP, Strategic Services

As Vice President of Strategic Services, Min focuses on helping clients achieve their growth targets by leveraging her extensive background in digital strategies, data analytics and cross-channel marketing in both consumer and B2B sectors.

Min previously headed the Small Business Acquisition team at Discover and served as VP of Product Marketing at Chase with acquisition and P&L responsibilities. Min holds an MBA and an MA from University of Maryland. Outside of work, she has a passion for learning and practicing ancient health wisdom and helping others along the way.

Karen Hornick

VP, Strategic Services

As Vice President Strategic Services, Karen serves as a strategic partner for some of our largest BFSI and e-Commerce brands across the South and Mid-West regions. A seasoned agency veteran, Karen applies her 20+ years of digital acquisition and CRM expertise to orchestrate innovative digital programs that drive results. She is well versed in data-driven, omni-channel solutions that improve engagement and conversions.

Before joining iQuanti, Karen held leadership positions at Omnicom agencies and Acxiom, working with top-tier brands across a variety of industries.

She holds a BA in Marketing from UNT. Karen is married and in her spare time loves spending time with family, dabbles in real estate, has a secret salsa recipe and is a documentary junkie.

Sri Ramakrishnan

VP, Marketing

Sri drives iQuanti’s presence on the West Coast, providing clients with strategic direction and solutioning in performance marketing. Sri also leads the marketing function for iQuanti, shaping brand strategy and thought leadership. A seasoned marketing executive with 20+ years of hands-on experience both in large enterprises and Silicon Valley based startups, Sri has worked in marketing strategy, brand management, product marketing, business development, and performance marketing. She has also been an adjunct faculty teaching digital marketing at select business schools.

Sri has an MBA from the Indian Institute of Management, Ahmedabad and Bachelors in Computer Science from Osmania University. She lives in Palo Alto, CA with her husband, two boys, and dog Mowgli, who in recent times has proven to be a great co-worker!

Cyma Saeed

VP, Strategic Services

Cyma joined iQuanti in Dec 2020 to lead Strategic Services for clients in the Mid-West. A relentless advocate of consumers and clients, Cyma has been creating insight-driven marketing solutions for enterprises and agencies for over 20 years.

As the head of search, site and content strategies for Allstate and Discover, her focus has been on growing new customer acquisition and increasing sales through increased visibility and engaging digital experiences.

Cyma’s previous marketing experience includes leading creative services at Saatchi & Saatchi and BBDO. When she’s not turning around insightful strategies for clients, Cyma would be traveling and watching her favorite bands in concert.

Jennifer Scordia

VP, Strategic Services

Jen oversees iQuanti’s clients within the BFSI and e-commerce verticals. Her areas of expertise include end-to-end digital marketing strategy, analytics and insights, and full customer lifecycle marketing with a focus on acquisition and driving desired measurable outcomes for our clients.

Jen has over 20 years of hands-on expertise in paid search, paid media, SEO, and user experience optimization.

Prior to joining iQuanti, Jen has led and scaled account management and media teams at leading digital marketing and advertising firms, Yahoo!, and others and worked across industries as diverse as BFSI, e-commerce, healthcare, media & entertainment, automotive, and more.

Outside of work, Jen loves to travel the world with her family to experience other cultures and cuisines. She enjoys cooking for family and entertaining friends and cherishes the time spent with her two rescue fur babies, Sasha and Toby. She is also a proud mom and the biggest fan of her student-athlete son who plays football and lacrosse.

Anupam Pareek

VP, Human Resources

As Vice President of HR, Anupam leads the human resources services, policies and programs at iQuanti. Anupam is a seasoned HR professional with more than 15 years of experience in HR advisory, strategic HR, business partnering, C&B, HR operations, corporate HR, learning and change.

Anupam has been helping his organizations & clients transform HR functions and aligning them with business across industries – Telecom, Mobile VAS, IT & Banking. Anupam has a Masters in HR from IIT and a global experience working across India, Middle East, Europe and Africa regions. An avid learner & passionate traveler, Anupam is a trained Project Manager, certified assessor and talent transformer.

Wayne Cichanski

VP, Search & Site Experience

Wayne is a digital executive & SME with over 27 years experience in the field of digital marketing, web strategy, and search. As Vice President of Search Strategy for iQuanti, Wayne heads the global SEO and search strategy practice.

A creative, innovative thinker, Wayne enjoys problem-solving and strategic initiatives. Even before Google’s launch, Wayne had been involved in every aspect of algorithms and digital journeys as they evolved over the years.

Wayne divided his career both at the agency and brand levels, working with enterprise clients such as American Express, Chase, Discover, Goldman Sachs, 3M, Honeywell, and Mayo Clinic.