This edition of the iQuanti Quarterly report explores key transformations shaping performance marketing in banking and financial services — from AI-driven search to evolving customer journeys — uncovering the trends and strategies that matter most.
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Ramanuj Paul, Director of Paid Channel Solutions at iQuanti, shares his thoughts on maximizing branded search campaign ROI without overspending.
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In this edition of the iQuanti Quarterly, we delve into pivotal shifts within the performance marketing landscape for banking and financial services.
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Case Study: Laurel Road is a digital banking platform and brand of KeyBank that provides tailored offerings to support the financial wellbeing of healthcare and business professionals. Laurel Road's banking and lending solutions
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Case Study: How a top financial services corporation won over a Gen Z audience and gained a 90% bump in traffic with an innovative content strategy The Client A leading US-based
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Case Study: How iQuanti helped a financial services company migrate seamlessly to GA4 The Client A financial services company with over 500 locations in Canada and the U.S. The company’s offerings include installment loans,
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