Search is no longer a list of links, it’s an answer, and increasingly a buyable one. Ads have gone live across Google’s AI Overviews, AI Mode, ChatGPT, and Copilot, opening a new surface where buyers research, compare, and decide inside the conversation itself. For Banking and Financial Services Marketers, this shift is already visible: AI powered traffic to Banking and Financial Services websites is up 266% year over year, even as paid access on platforms like ChatGPT remains gated and evaluated case by case for financial services.

Watch this on-demand webinar where Anwesha (VP, Solutions at iQuanti) introduces LLM Answer Ownership, iQuanti’s unique framework for making GEO and paid media work together to own the answer when a prospect asks. She unpacks why running ads inside an answer engine differs fundamentally from managing Search and share a first look at iQuanti’s conversational intelligence layer, built to identify which buyer conversations Banking and Financial Services brands should act on.

Key Takeaways

• Unpacking the surge in AI-powered traffic to Banking & Financial Services
• iQuanti’s Answer Ownership Framework for running GEO and Paid Ads, together
• A New Playbook for a New Auction
• A Roadmap to test and build LLM Ads readiness