Measuring content effectiveness is crucial for several reasons, as it helps businesses make informed decisions, allocate resources, and improve marketing strategies. However, how can one measure content effectiveness, the right way?
Watch this on-demand webinar where Wayne Cichanski (Vice President, Search & Site Experience at iQuanti), Rayan Nahas (VP, Channel Partnerships at Conductor) and Rachel Schardt (Customer Success Manager at Conductor) share seven key metrics and strategies for evaluating the impact of your content!
- Build content based on consumer demand
- Have content across each stage of the user journey
- Measure the depth of your content across each topic