About iQuanti

Our heritage is in diving deeper into data and analytics to drive tailored, more actionable insights and acquisition strategies for our clients.

Meet the Leaders

A New Type of Agency

As marketers, we were frustrated with the lack of effective tools to turn data into actionable insights that drive business results. iQuantism was born in the quest for better solutions.

Humble Beginnings

From a 200 square foot windowless office, we delivered the first reporting project that led to a performance driven website re-design.

Rapid Innovation

Across clients and projects, patterns started to emerge. Based on this, we recruited talent from top engineering schools to develop multiple tools that rapidly process data and drive actionable insights.

Proprietary Tools

Harnessing the power of big data, we further expanded our tools to reverse engineer search engine algorithms, predict trends and simulate real market scenarios.

Our History

%

of Clients are Fortune 500 Companies

Proprietary Tools

%

Year over Year Growth

Employees & Growing

iQuanti Culture

 We are innovators in creating a unique diverse company culture
where new talent can thrive.

LEADERSHIP TEAM

Meet our leadership team with highly complementary backgrounds and deep digital skills.

Sastry Rachakonda

Sastry Rachakonda

CEO

As Chief Executive Officer, Sastry focuses on the company’s mission to deliver strong results for clients through the effective use of data and digital technologies. Leveraging his extensive digital marketing experience leading large corporations, he drives the iQuanti team to craft and pioneer data driven solutions that help clients excel in their digital marketing campaigns. Sastry previously held positions such as Head of Small Business for Discover Financial Services and led the acquisition business for the Small Business Division of American Express.

John Ward

John Ward

COO

As Chief Operating Officer, John runs account management, engagement management, delivery, HR and operations for the company. John previously held positions such as Senior Vice President at Sallie Mae, where he managed all marketing channels, President at Upromise, Sallie Mae’s college savings program, Chief Marketing Officer at IDT Corp. and Senior Vice President at First Union National Bank. He holds an Engineering degree from the University of Nebraska and an MBA from The Wharton School, University of Pennsylvania.

Ajay Rama

Ajay Rama

SVP Products

As Senior Vice President of Product, Ajay lends his deep expertise in analytics and research to driving success in digital marketing. At iQuanti, he leads the creation and delivery of all products. Ajay previously held positions on many teams that created analytical products for leading firms like i-flex, Oracle and AOL. He also co-founded intriq, a marketing and analytics company. Ajay holds a Metallurgical Engineering degree from National Institute of Technology, Warangal and an MBA degree from Indian Institute of Management, Bangalore.

Brent Trimble

Brent Trimble

Vice President, Client Services and Strategic Solutions

Brent is Vice President of Client Services and Strategic Solutions. A growth oriented digital marketing executive, Brent was formerly the Managing Director of IPG shop Mullen Lowe Profero in NYC. While at the Ad Age A-List Standout shop, for almost two years, Brent drove a growth and practice refinement plan resulting in more than double year-over-year income and expanding service offerings. Prior to MLP, Brent was a Global Marketing Director for Accenture Digital, integrating the strategic digital services within the global Strategy and BPO solutions of the firm. He joined Accenture during its acquisition of avVenta – a global digital marketing services firm serving as Chief Growth Officer, driving 60% growth culminating with the Accenture purchase.

Min Yang

Min Yang

VP Strategic Services

As Vice President of Strategic Services, Min drives acquisition-focused digital solutions for strategic clients. She is a seasoned marketing executive with hands-on experience in delivering effective digital and multi-channel marketing strategies in both consumer and B2B sectors. Min previously headed the Small Business Acquisition team at Discover and served as VP of Product Marketing at Chase with acquisition and P&L responsibilities. She also worked at Saatchi & Saatchi and managed media planning for its global clientele. Min holds an MBA and an MA from University of Maryland.

Michael Carle

Michael Carle

VP Business Development

As Vice President of Business Development, Michael oversees the global business development team. He brings more than 20 years of sales experience to the role including extensive experience with Enterprise and SaaS software solutions and services. Most recently, Michael was Senior Director of Sales at Conductor, a leading provider of organic marketing technology and solutions. While at Conductor he played an instrumental role in the launch of their content intelligence platform. Prior to Conductor, Michael was the Manager of Business Development for Interwoven, a provider of enterprise content management software and solutions. Michael holds a BA from the University of Delaware and an MBA from Baruch College.

Karen Hornick

Karen Hornick

Vice President, Strategic Accounts West

A seasoned agency veteran, Karen brings 17+ years of experience delivering innovative digital and brand right solutions. With her roots in CRM & Digital, she’s well versed in the development and application of data driven omni-channel targeting and content solutions designed to improve engagement and conversions. As Vice President Strategic Accounts for the South & Midwest regions she serves some of our largest accounts. Karen has held previous leadership positions within Omnicom agencies and Acxiom working on leading brands in financial, telecommunication, retail, travel and hospitality industries. She holds a BA in Marketing from UNT.

Tony Hooper

Tony Hooper

Vice President, Strategic Accounts East

As Vice President, Strategic Accounts East, Tony oversees the management and growth of the company’s largest global account. Tony previously held positions in management consulting, including General Manager of Equus Group, serving global clients such as Unilever and American Express. He also spent ten years leading marketing teams in the Consumer Card business at American Express. Tony holds a dual degree in Economics and Mathematical Methods in the Social Sciences from Northwestern University and an MBA from The Wharton School, University of Pennsylvania.

Tim Hurd

Tim Hurd

Senior Director, Strategic Accounts

Tim Hurd joins iQuanti as Senior Director, Strategic Accounts. Tim’s experience has been focused on developing holistic digital campaigns, encompassing search, social, programmatic, and affiliates to drive client results. At iProspect, Tim was a Senior Director of Client Services, driving digital strategy within financial, retail, and CPG verticals. Prior to his time at Sparkroom, Tim led client services on direct response campaigns within higher education and insurance. Tim’s initial experience within digital marketing was at TRANZACT, building end-to-end campaigns focusing on driving revenue. Tim’s experience has allowed him to be first to market testing campaigns on Pinterest, Amazon, and Snapchat, while also launching betas and alphas within Google, Bing, Facebook, and Twitter.

Aditya Saxena

Aditya Saxena

Senior Director, Engagement Management & Strategy

Aditya runs Engagement Management at iQuanti, he is responsible for program orchestration & execution across our client set and supports the formulation of digital strategy. He also oversees stitching of cross-functional solutions for supporting business development at the company.  In addition to this, Aditya runs corporate strategy formulation and business planning for iQuanti. During his career, Aditya has led several global, multi-million dollar, strategic programs for Fortune 100 organizations. Aditya holds an Engineering degree from Visvesvaraya Technological University and an MBA from Indian Institute of Management, Lucknow.

Wayne Cichanski

Wayne Cichanski

Senior Director, Search Strategy

Wayne joins iQuanti with 23 years as an SEO expert. He is a creative and innovative thinker that enjoys problem-solving, driving digital acquisition, holistic search strategy, content marketing, branding, and end-to-end conversion. Wayne has served as a Senior Director of Search Strategy, CIO of Multi-National B2B/B2C Exchange, Director of Marketing, and co-founder of an SEO digital agency. For over 16 years he has been a SME in search strategies with the ability to execute against large-scale campaigns, providing guidance and management of multi-national and international teams. Over the years Wayne has partnered with Honeywell, 3M, Minneapolis Star & Tribune, American Express, Humana, Allstate Insurance, and the Mayo Clinic.

Jana Folmert

Jana Folmert

Creative Director

Jana Folmert joins iQuanti as Creative Director, who will be responsible for driving the expansion of the creative services portfolio throughout iQuanti’s various practices. Jana has almost 2 decades of experience telling brand stories in fun, compelling and engaging ways, regardless of the medium. She has an outstanding reputation in the industry as well as a list of awards to go with them. She most recently joined from HSAd – LG Electronics inhouse advertising agency where she led all global creative efforts for LG’s Home Appliance Business and its sub brands. She previously worked in big agencies like Havas, McCannErickson, BBDO, 360i, and MRY on clients like adidas, Canon, Sony Playstation, Schwab, The New York Stock Exchange, Lysol, Clearasil and Heineken.

Tara Bossert

Tara Bossert

Director of Marketing

As Director of Marketing, Tara oversees the iQuanti brand and marketing programs. Tara has a track record for implementing successful Demand Generation programs and starting global marketing departments. She brings more than 15 years of marketing experience across diverse industries and has held senior marketing positions at many successful start-ups and fortune 500 companies in the Technology (TVSquared), Tour and Travel (Hornblower New York) Insurances Services (Verisk Analytics) spaces. Tara holds a BA in Sociology from Franklin Pierce University, an MA in Integrated Marketing from NYU, and currently is a member of the DRMA’s educational committee.

Anwesha Mazumdar

Anwesha Mazumdar

Director, Digital Services

Anwesha heads delivery for Paid Channel Management services at iQuanti. In her role, she focuses on driving executional excellence through solution refinement and team capability building across paid channels. She doubles up as Paid Search SME responsible for driving search strategy across projects and innovation in iQuanti’s SEM solution offering. She comes with over 8 years of experience managing integrated marketing engagements, with heavy focus on analytics, for brands in the retail, automobile and financial industry. By qualification she is an Engineer and MBA in Marketing.

Yuvraj Singh

Yuvraj Singh

Director, Engineering

As Director of Engineering, Yuvraj heads the Product Engineering division at iQuanti. He leads engineering team, architecture and delivery of all product and solutions. He has expertise in building large-scale analytical platforms leveraging multiple technology stacks on cloud using agile practices. Yuvraj is one of the first employees of iQuanti and has been instrumental in building a strong engineering function at iQuanti. Yuvraj holds an engineering degree from a reputed University in India.

Shomik Sen

Shomik Sen

Director, Search Engine Optimization (SEO) Services

As the Director of SEO Services, Shomik leads the SEO business for iQuanti and holds its overall growth, client satisfaction and P&L responsibility. Prior to this, he set up and led the engagement management function at iQuanti. His 10+ years of professional experience spans varied domains such as business consulting and analytics, consumer marketing and branding, project management and cross-channel digital marketing. By qualification, he is an engineer from the Indian Institute of Technology (IIT) Bombay and a MBA from the Indian Institute of Management (IIM) Indore with a focus on marketing, strategy and operations.

Nazli Strobl

Nazli Strobl

Director Site Optimization & Strategy

As Director of Site Optimization and Strategy, Nazli is responsible for driving growth for our clients through the use of conversion rate optimization solutions; including analytics, A/B, MVT testing, targeting, and personalization. Nazli has over 10 years of experience helping companies drive superior digital results via proven site optimization and lead generation strategies. Prior to joining iQuanti, she worked at Laureate International Universities, Dell, and National Instruments. Nazli holds an MBA in International Marketing and Technology Management from American University.

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