As marketers, we were frustrated with the lack of effective tools to turn data into actionable insights that drive business results. iQuantism was born in the quest for better solutions.
From a 200 square foot windowless office, we delivered the first reporting project that led to a performance driven website re-design.
Across clients and projects, patterns started to emerge. Based on this, we recruited talent from top engineering schools to develop multiple tools that rapidly process data and drive actionable insights. Harnessing the power of big data, we further expanded our tools to reverse engineer search engine algorithms, predict trends and simulate real market scenarios. The result for our clients was rapid business growth, budget optimization and profitability.
Meet our leadership team with highly complementary backgrounds and deep digital skills.
As Chief Executive Officer, Sastry focuses on the company’s mission to deliver strong results for clients through the effective use of data and digital technologies. Leveraging his extensive digital marketing experience leading large corporations, he drives the iQuantism team to craft and pioneer data driven solutions that help clients excel in their digital marketing campaigns. Sastry previously held positions such as Head of Small Business for Discover Financial Services and led the acquisition business for the Small Business Division of American Express.
As Chief Operating Officer, John runs account management, engagement management, delivery, HR and operations for the company. John previously held positions such as Senior Vice President at Sallie Mae, where he managed all marketing channels, President at Upromise, Sallie Mae’s college savings program, Chief Marketing Officer at IDT Corp. and Senior Vice President at First Union National Bank. He holds an Engineering degree from the University of Nebraska and an MBA from The Wharton School, University of Pennsylvania.
As the CFO, he is responsible for establishing/improving financial and business planning functions to enhance overall operational execution and profitability, developing a US GAAP compliant set of financials and processes, and determining financing needs and raising capital as required. He has extensive experience in scaling business models and enhancing business processes and also as a leader on numerous highly successful strategic transactions (i.e. capital raise, spinoff, strategic partnership and many others). Prior to iQUANTI, Marty held senior leadership roles at both large (Discover Financial Services) and small (C-SAM) companies.
As Senior Vice President of Product, Ajay lends his deep expertise in analytics and research to driving success in digital marketing. At iQuantism, he leads the creation and delivery of all products. Ajay previously held positions on many teams that created analytical products for leading firms like i-flex, Oracle and AOL. He also co-founded intriq, a marketing and analytics company. Ajay holds a Metallurgical Engineering degree from National Institute of Technology, Warangal and a MBA degree from Indian Institute of Management, Bangalore.
Brent is Vice President of Client Services and Strategic Solutions. A growth oriented digital marketing executive, Brent was formerly the Managing Director of IPG shop Mullen Lowe Profero in NYC. While at the Ad Age A-List Standout shop, for almost two years, Brent drove a growth and practice refinement plan resulting in more than double year-over-year income and expanding service offerings. Prior to MLP, Brent was a Global Marketing Director for Accenture Digital, integrating the strategic digital services within the global Strategy and BPO solutions of the firm. He joined Accenture during its acquisition of avVenta – a global digital marketing services firm serving as Chief Growth Officer, driving 60% growth culminating with the Accenture purchase.
Michael Carle is Vice President of Business Development at iQuanti, overseeing the global business development team. Michael brings more than 20 years of sales experience to the role including extensive experience with Enterprise and SaaS software solutions and services. Most recently, Michael has also served as the Senior Director of Sales at Conductor, a leading provider of organic marketing technology and solutions. Being Conductors’ first Manager of Account Development, he played an instrumental role in the launch of their web presence management platform. Prior to Conductor, Michael was the Manager of Business Development for Interwoven, a provider of enterprise content management software and solutions. Michael holds a Bachelors in English from the University of Delaware and a Masters’ in Marketing from the Zicklin School of Business, Baruch College.
A seasoned agency veteran, Karen brings 17+ years of experience delivering innovative digital and brand right solutions. With her roots in CRM & Digital, she’s well versed in the development and application of data driven omni-channel targeting and content solutions designed to improve engagement and conversions. As Vice President Strategic Accounts for the West she serves some of our largest accounts. Karen has held previous leadership positions within Omnicom agencies and Acxiom working on leading brands in financial, telecommunication, retail, travel and hospitality industries. She holds a BA in Marketing from UNT.
As Vice President of Strategic Services, Min drives acquisition-focused digital solutions for strategic clients. She is a seasoned marketing executive with hands-on experience in delivering effective digital and multi-channel marketing strategies in both consumer and B2B sectors. Min previously headed the Small Business Acquisition team at Discover and served as VP of Product Marketing at Chase with acquisition and P&L responsibilities. She also worked at Saatchi & Saatchi and managed media planning for its global clientele. Min holds an MBA and an MA from University of Maryland.
As Vice President, Strategic Accounts East, Tony oversees the management and growth of the company’s largest global account. Tony previously held positions in management consulting, including General Manager of Equus Group, serving global clients such as Unilever and American Express. He also spent ten years leading marketing teams in the Consumer Card business at American Express. Tony holds a dual degree in Economics and Mathematical Methods in the Social Sciences from Northwestern University and an MBA from The Wharton School, University of Pennsylvania.
As Vice President of Delivery, Avinash is responsible for ensuring client value achievement through iQuanti’s services. He has spent over 20 years in IT & Digital services in various capacities and functions including delivery operations, program management and presales with companies like Infosys, HCL and Professional Access. Avinash has overseen multiple billion dollar ecommerce channel implementations & has also program managed the technology landscape of India’s flagship unique ID (Aadhaar) project. He holds a degree in Electrical Engineering from the Indian Institute of Technology, Kanpur.