The Financial Brand Archives - iQuanti Performance Marketing Agency

The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO

As the country reopens and moves away from the lockdown mentality, financial services enterprises in the US need to understand customers’ evolving needs and concerns and steer away from content geared towards the hard sell of products and services. Both from a...

The Financial Brand: How Financial Marketers Can Adapt as Chrome Cookies Crumble

Google Chrome has followed Safari and Firefox in retiring 3rd party cookies — so what does that mean for the marketers who rely on the audience data that cookies have long provided? iQuanti’s Michael Bertini suggests in The Financial Brand that financial institutions...

The Financial Brand: The Financial Marketer’s Guide to Building Voice Search Strategy

World is quickly moving towards Voice and financial-services organizations need to be ready for the shift to voice, iQuanti’s Wayne Cichanski writes in The Financial Brand. Wayne, the head of iQuanti’s enterprise SEO practice, suggests that there are three main...

The Financial Brand: Google’s AI Fact-Checker will scrutinize banking sites for supportive data

Among the most impactful of 2019 Google updates, the AI-powered fact checkers are appearing on more Google search engine results pages (SERPs). Do you know how to optimize your content to get noticed? Serving as one of Google’s trusted sources of information has...

The Financial Brand: Five SEO strategies financial marketers must ditch ASAP

The Search space is constantly evolving. In an effort to make Search work better for the end users (the actual users who use the search engine to look for information), Google is continuously evolving its ranking algorithms. In this scenario where Google constantly...

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