GOOGLE IS SUNSETTING UNIVERSAL ANALYTICS BY 2023 On 16 March 2022, Google announced that Universal Analytics (the standard version of Google Analytics before GA4), will sunset by mid-2023. The standard Universal Analytics properties will stop processing new hits by 1...
With the breakout of COVID-19 and the rise of remote work, social distancing, and shelter-in-place policies, people are increasingly relegated to spending time indoors, affecting the viability of businesses that rely on foot traffic and person-to-person interactions...
It is an interesting time to be a social media marketer. What started as a fruitful and promising year at the outset of January turned sour by March, likely permanently. However, despite the advent of COVID-19, advertising revenue on social media in Q1 continued to...
The COVID-19 pandemic has disrupted lives, livelihoods, and economies the world over. The Banking and Financial Services industry has been faced with some serious challenges through this crisis – the economic uncertainties, the unanticipated shift in operating...
As enterprise marketers plan for 2020, Instagram Stories absolutely need to be a part of their marketing and paid channel strategy, writes Aditya Saxena (VP APAC, iQuanti) in Business World’s ‘Everything Experiential”. Instagram stories have emerged as a compelling...
