GOOGLE IS SUNSETTING UNIVERSAL ANALYTICS BY 2023 On 16 March 2022, Google announced that Universal Analytics (the standard version of Google Analytics before GA4), will sunset by mid-2023. The standard Universal Analytics properties will stop processing new hits by 1...
It is an interesting time to be a social media marketer. What started as a fruitful and promising year at the outset of January turned sour by March, likely permanently. However, despite the advent of COVID-19, advertising revenue on social media in Q1 continued to...
Facebook Inc. Q4 2019 Earnings Report Analysis: Impact & Implications for Enterprise Social Marketers Facebook has had a tumultuous couple of years. Surprisingly, even amidst a parade of serious privacy scandals, litigations and hefty legal settlements, Facebook...
By Dan Borger (Account Director, iQuanti) Facebook’s challenges have been widely reported. 2019, however, began with the announcement of Facebook’s blockbuster 2018 fourth quarter earnings. The company spent 2018 mired in one scandal after the other – its...
Have any questions or comments about this article?