The age of hyper-personalization is here. Enterprises are moving towards understanding individual customers and delivering digital experiences especially crafted to meet their interests, needs and relationship with their organization. What is hyper-personalization?...
“We’re in the age of big data. It’s interesting how the acknowledgement of data now even permeates into pop culture and the lexicon. People understand that they’re being tracked. People understand that data now is being gathered about them. And...
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