Last year was “the year when social media advertising really took off. It made the transition from being a loosely defined ‘brand’ play to a serious channel with good targeting capabilities that could meet core marketing objectives,” Sastry...
In 2015, there was a massive shift onto mobile platforms. Additionally, marketers were able to weather the rise of ad blocking. Industry experts all agree that social media marketing, personalization and augmented reality will be where digital marketing moves into....
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