GOOGLE IS SUNSETTING UNIVERSAL ANALYTICS BY 2023 On 16 March 2022, Google announced that Universal Analytics (the standard version of Google Analytics before GA4), will sunset by mid-2023. The standard Universal Analytics properties will stop processing new hits by 1...
It is an interesting time to be a social media marketer. What started as a fruitful and promising year at the outset of January turned sour by March, likely permanently. However, despite the advent of COVID-19, advertising revenue on social media in Q1 continued to...
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