Ajay Rama (SVP Products) and Aditya Saxena (VP APAC) share insights on Business Insider India on how third-party cookies getting blocked could have huge implications for marketers. GDPR and CCPA have shifted the balance of power in favor of consumers by putting them...
Google’s parent company, Alphabet (GOOG), announced its quarterly earnings earlier this month, missing street expectations by slight margins and bringing in $40.5 billion. While Google missed the analyst estimated earnings per share, other metrics like revenue, TAC...
Michael Bertini, the director of SEO strategy at iQuanti and a former black-hat SEO, is an expert in enterprise SEO tactics and techniques. From an SEO perspective, Google turning 21 is not the biggest deal: they haven’t announced any new features or functionality...
Today, the E-A-T (expertise, authority and trustworthiness) metric is highly influential in determining how pages rank in search—especially for so-called YMYL (your money or your life) content. The reason is that Google looks closely at page quality to assign rank. As...
Alphabet’s Q2 2019 results demonstrate Google’s continued relevance to both consumers and marketers. While the year-over-year growth in revenues and profits show strength in Google’s core search and display business, it is also interesting as a marketer to...
