Google Analytics 4 is the future: ARE YOU READY?

Google Analytics 4 is the future: ARE YOU READY?

GOOGLE IS SUNSETTING UNIVERSAL ANALYTICS BY 2023 On 16 March 2022, Google announced that Universal Analytics (the standard version of Google Analytics before GA4), will sunset by mid-2023. The standard Universal Analytics properties will stop processing new hits by 1...
Facebook, Inc.: Emerging Trends & Features to Watch in 2020

Facebook, Inc.: Emerging Trends & Features to Watch in 2020

Facebook Inc. Q4 2019 Earnings Report Analysis: Impact & Implications for Enterprise Social Marketers Facebook has had a tumultuous couple of years. Surprisingly, even amidst a parade of serious privacy scandals, litigations and hefty legal settlements, Facebook...