GOOGLE IS SUNSETTING UNIVERSAL ANALYTICS BY 2023 On 16 March 2022, Google announced that Universal Analytics (the standard version of Google Analytics before GA4), will sunset by mid-2023. The standard Universal Analytics properties will stop processing new hits by 1...
It is an interesting time to be a social media marketer. What started as a fruitful and promising year at the outset of January turned sour by March, likely permanently. However, despite the advent of COVID-19, advertising revenue on social media in Q1 continued to...
Facebook Inc. Q4 2019 Earnings Report Analysis: Impact & Implications for Enterprise Social Marketers Facebook has had a tumultuous couple of years. Surprisingly, even amidst a parade of serious privacy scandals, litigations and hefty legal settlements, Facebook...
Facebook has introduced a new feature to users in some geographies: a “Clear History” tool that lets individuals unlink their web browsing activity from their Facebook account. What does the Clear History tool mean for consumers, and will it make targeting and...
IQUANTI SPEAKS: Facebook’s blockchain future and what it means for digital marketers Blockchain technology shows no signs of slowing down in 2019. Earlier this year, Facebook made its first blockchain acquisition – a British startup called Chainspace that...
