One of the key aspects of SEO is image optimization. A thorough SEO plan should include curating images that are relevant to your topic as well as which resonate with your target audience.A Moz study showed that image searches account for 26.79% of all searches in the...
iQuanti’s Aditya Saxena (VP, APAC) writes in Entrepreneur.com about how a strategic approach and investment strategy can drive strong digital performance and revenue growth through the search channel. Enterprises and small businesses in India are increasingly...
Ajay Rama (SVP Products) and Aditya Saxena (VP APAC) share insights on Business Insider India on how third-party cookies getting blocked could have huge implications for marketers. GDPR and CCPA have shifted the balance of power in favor of consumers by putting them...
Presented below is our analysis of Google’s Q4 2019 earnings from a performance advertising perspective. What are some of the major trends we see evolving here? What do marketers need to know about the factors pushing Google’s growth? In January 2020, Google’s parent...
Why is it important for enterprises to select the right CMS while considering site migration? What are the SEO considerations to ensure a flawless website migration? iQuanti’s SEO Ninja, Michael Bertini shares his thoughts in “Don’t Let Your CMS Migration Go...
