GOOGLE IS SUNSETTING UNIVERSAL ANALYTICS BY 2023 On 16 March 2022, Google announced that Universal Analytics (the standard version of Google Analytics before GA4), will sunset by mid-2023. The standard Universal Analytics properties will stop processing new hits by 1...
We won’t lie, calling the past year and a half ‘challenging’ would be an understatement!But we at iQuanti took things head on. We were one of the first movers to allow people to work from home following the principle of “Employee safety first.” We took...
For Google parent company Alphabet Inc., Q2 2020 marked the first-ever revenue decline since going public. Revenues dipped (by 2% Y-O-Y), but still exceeded street expectations. As the COVID-19 crisis continues to pummel the advertising sector, Google has felt the...
Insights to Help Bank Marketers Understand & Respond to the Changing Customer Needs in the US At iQuanti, we have been constantly monitoring the changes in user’s search demand to help bank marketers understand evolving consumer priorities and adapting their...
With the breakout of COVID-19 and the rise of remote work, social distancing, and shelter-in-place policies, people are increasingly relegated to spending time indoors, affecting the viability of businesses that rely on foot traffic and person-to-person interactions...
