CIO Archives - iQuanti Performance Marketing Agency

iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO on the difference between AdTech and Marketing Tech

For this reason, ad tech and marketing tech are in some ways one and the same. They share commonalities, and much of the confusion over the difference relates to the fact that advertising is the most visible form of marketing, according to Vish Sastry Rachakonda, CEO...

iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO.com on How and Why Marketing Tech fails to deliver on its promise

Image: Shutterstock Most people have think of advertising and marketing interchangeably and now industry experts who were able to see a clear difference between the two are struggling in finding the difference between ad-tech and marketing-tech. The general...

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iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO on the difference between AdTech and Marketing Tech

iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO.com on How and Why Marketing Tech fails to deliver on its promise

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