For this reason, ad tech and marketing tech are in some ways one and the same. They share commonalities, and much of the confusion over the difference relates to the fact that advertising is the most visible form of marketing, according to Vish Sastry Rachakonda, CEO...
Image: Shutterstock Most people have think of advertising and marketing interchangeably and now industry experts who were able to see a clear difference between the two are struggling in finding the difference between ad-tech and marketing-tech. The general...
Have any questions or comments about this article?
