Contact Us
  • Facebook
  • Twitter
  • Instagram
  • RSS
iQuanti Performance Marketing Agency
  • ABOUT US
    • OUR TEAM
    • OUR VALUES
  • SERVICES
    • SEARCH ENGINE OPTIMIZATION
      • ENTERPRISE SEO
      • ECOMMERCE SEO
      • LOCAL SEO
      • MOBILE SEO
      • BACKLINK MANAGEMENT
      • APP STORE OPTIMIZATION
      • ONLINE REPUTATION MANAGEMENT
      • CONTENT MARKETING
    • SEARCH ENGINE MARKETING
    • CONVERSION RATE OPTIMIZATION
    • DISPLAY AND PAID MEDIA
    • WEB ANALYTICS
    • DESIGN AND DEVELOPMENT
  • PRODUCTS
    • ALPS
    • CREDELLO
  • OUR WORK
  • INSIGHTS
    • IN THE MEDIA
    • BLOG
    • PODCASTS
  • CAREERS
Select Page
iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO on the difference between AdTech and Marketing Tech

iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO on the difference between AdTech and Marketing Tech

For this reason, ad tech and marketing tech are in some ways one and the same. They share commonalities, and much of the confusion over the difference relates to the fact that advertising is the most visible form of marketing, according to Vish Sastry Rachakonda, CEO...
iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO.com on How and Why Marketing Tech fails to deliver on its promise

iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO.com on How and Why Marketing Tech fails to deliver on its promise

Image: Shutterstock Most people have think of advertising and marketing interchangeably and now industry experts who were able to see a clear difference between the two are struggling in finding the difference between ad-tech and marketing-tech. The general...

Have any questions or comments about this article?

About iQuanti

iQuanti ignites powerful digital marketing performance for global brands, with an approach rooted in data science and vertical knowledge, through a unique blend of channel management services, strategic consulting expertise and proprietary product offerings.

Services & Products

  • SERVICES OVERVIEW
    • SEO
    • SEM
    • Paid Media
    • CRO
    • Analytics
  • Work
  • Products
    • ALPS
    • Credello
  • iQuanti Insights
    • In the Media
    • Blog
    • Podcasts
  • CAREERS

Contact Information

For general inquiries + press-related questions: info@iquanti.com

For all HR/recruitment inquiries: HR@iquanti.com

iQuanti Headquarters
111 Town Square Place, Suite #510, Jersey City, NJ 07310

Sign up to get iQuanti’s digital marketing insights delivered to your inbox

Please provide a valid email address.

  • Facebook
  • Twitter
  • Instagram
  • RSS
Privacy Policy | © Copyright 2022 iQuanti, Inc. All Rights Reserved