The COVD-19 pandemic has impacted life and economies the world over. Brands and businesses are struggling to remain relevant and keep their customers’ trust in these times. Marketers are realizing more and more now that performance marketing is one of the most...
Precision targeting lets a company reach consumers at the very moment when they are most likely to be in need a product or service. “While precision targeting is valuable to many industries, it is especially useful for startups and young companies”, writes iQuanti’s...
Real-time SEO is all about predicting search demand and more importantly being ready. The consumer mindset is shifting fast, and SEOs are struggling to adjust to the demand trends. iQuanti’s Aditya Saxena (SVP, APAC) writes in AdGully, presenting tips on how real-time...
As enterprise marketers plan for 2020, Instagram Stories absolutely need to be a part of their marketing and paid channel strategy, writes Aditya Saxena (VP APAC, iQuanti) in Business World’s ‘Everything Experiential”. Instagram stories have emerged as a compelling...
Have any questions or comments about this article?
