DIGITAL PERFORMANCE MARKETING REPORT

 

Q1 2023 EDITION

Deep dive into last quarter’s banking and financial services industry trends, digital acquisition trends, as well as new challenges and opportunities across digital channels

Overview

2023 is shaping up to be a year of seismic changes – and surprises – for financial marketers.

 

  • Spending growth of 7-17% YoY reported across major credit card issuers despite an uncertain economic environment
  • Consumer spending defied expectations to grow at 2.1% QoQ
  • Generative AI is shaking up content and search, while Amazon, TikTok, and Netflix take a bite of Google-Meta’s pie

At iQuanti, our focus in 2023 is on studying these evolving trends and unprecedented challenges and helping our clients manage the transition.

-Vish Sastry Rachakonda, CEO, iQuanti

Key Highlights

!

Winners

%

Bing Market share increased YoY

Personal loans
Students loans
Credit card spend

Privacy-focused
campaigns the
next big theme

"

Losers

%

Google ad revenues fell

Mortgage
Auto loads
Refinance

Expected slowdown
across performance
platforms

In Focus

Generative AI

The battle of Als is intensifying, with serious implications on search dominance

Microsoft invested in OpenAl, which has several models in development, including ChatGPT. Google has responded by quickly announcing Bard, their equivalent AI tool.

Understand what this means for your marketing strategy .

Insights from our experts

BFS TRENDS OVERVIEW

Vishal Maru

VP, Digital Solutions, iQuanti

PLATFORM TRENDS

Sreekant Lanka

SVP, Solutions, iQuanti

PRIVACY FOCUS IN BFS

Vishal Maru

VP, Digital Solutions, iQuanti

Download the report for more insights on what these trends mean for you.

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