“Confusion is the first step to understanding.” Vishal Maru (VP, Digital Solutions at iQuanti) lives by these words. “A professor in college used to say this line often, and it’s stayed with me as I’ve frequently found myself at crossroads over the years,...
Learn how to easily merge content and SEO to successfully rank at the top of search engine results pages (SERPs) using topic clusters. What transforms a website from just a catalog of blog posts to a highly organized hub of authoritative content? How can you make sure...
Generative AI for Content: Here’s what SEOs Need to Know 28 Mar, 2023 AuthorsAjay Rama, SVP Products, iQuantiSreekant Lanka, SVP Solutions, iQuanti ChatGPT has caught everyone’s imagination. It promises enormous potential to transform many types of work, yet...
How Is Your Ad Spend Being Optimized? The exponential growth of digital advertising spending is expected to surpass $600 billion by the end of 2022. While this is a remarkable reflection of how important digital advertising has become in reaching your target...
Catching up on “overnight” e-mails from colleagues in Bangalore and preparing for daily client meetings is a typical morning for Kerstin Baker-Ash, Senior Director of Client Services at iQuanti. Most of Kerstin’s clients are in financial services and B2B verticals in...
Best practices for leveraging Google Ads automations to drive marketing goals Paid search marketing automation is evolving at pace. New Google Ads automations such as Smart Bidding, responsive search ads, OptiScore, and Performance Max have taken routine, repetitive...
