The ClientA leading US-based river cruise company The Challenge: Countering seasonal changes in demandOur client operates sightseeing cruises in one of the US’s most iconic cities, granting tourists an unforgettable riverfront view of the city’s most famous landmarks.... read more
DIGITAL PERFORMANCE MARKETING REPORT Q1 2023 EDITION Deep dive into last quarter’s banking and financial services industry trends, digital acquisition trends, as well as new challenges and opportunities across digital channels DOWNLOAD NOW Overview 2023 is... read more
“Confusion is the first step to understanding.” Vishal Maru (VP, Digital Solutions at iQuanti) lives by these words. “A professor in college used to say this line often, and it’s stayed with me as I’ve frequently found myself at crossroads over the years,... read more
The Client One of the best-known car rental brands in the world, with offices across the globe The Challenge In March 2022, Google announced that it was sunsetting Universal Analytics (UA) by July 1, 2023, and replacing it with Google Analytics 4 (GA4), the next... read more
How Is Your Ad Spend Being Optimized? The exponential growth of digital advertising spending is expected to surpass $600 billion by the end of 2022. While this is a remarkable reflection of how important digital advertising has become in reaching your target... read more
