Syncing content marketing with SEO just makes sense, Lindsey Boyajian writes in Search Engine Journal. Optimizing content for search results in higher page views and increased engagement, ultimately driving more leads down the funnel.

In particular, iQuanti is quoted as saying in Lindsey’s piece, appearing in Google’s Answer Boxes is a valuable SEO strategy for content marketers. Click through to see why – and find out the astounding click-through rate that Answer Box results generate.

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