Redesigning your bank website for SEO in 2019

Redesigning your bank website for SEO in 2019

Are you planning a banking website revamp in 2019? Whatever your business reasons for undertaking your bank website redesign are, remember that user experience is important, but it’s not all that matters. Search engine optimization (SEO) is just as much of a necessity...
How to Respond to Google’s March 2019 Core Algorithm Update

How to Respond to Google’s March 2019 Core Algorithm Update

On March 12th Google applied a broad core algorithm update. Those of us in the SEO community are calling it “Florida 2” – but Google’s name is a little more prosaic. We understand it can be useful to some for updates to have names. Our name for this...
5 Considerations for your Enterprise SEO Audit in 2019

5 Considerations for your Enterprise SEO Audit in 2019

By Wayne Cichanski Heading into 2019, search continues to be a leading enterprise acquisition channel. According to PwC and IAB, search engine marketing (SEM) spend totaled $12 billion in the first half of 2018, or 46 percent of the digital ad market. That figure is...
SEO Strategy Based On Customer Journey

SEO Strategy Based On Customer Journey

By Wayne Cichanski Steps To Launch a Journey-Focused SEO Strategy Ready to develop an organic search strategy but unsure where or how to begin? Don’t be intimidated by the SERP landscape or your competitors’ share of voice. Instead, think of SEO as a...
Hyperlocal Search Marketing – 7 Steps To Get You Started

Hyperlocal Search Marketing – 7 Steps To Get You Started

By Wayne Cichanski Hyperlocal search engine optimization is similar to enterprise SEO, but more focused. With hyperlocal SEO, the focus is on a region, state, city or even neighborhood. In conventional enterprise SEO, on the other hand, you are appealing to a broader...