What does it really take for enterprise organizations to turn their search channel into a lead-generating machine? Why do some enterprises succeed while others fail at executing their SEO programs, even with the right investments and the right people? What drives...
As enterprise marketers plan for 2020, Instagram Stories absolutely need to be a part of their marketing and paid channel strategy, writes Aditya Saxena (VP APAC, iQuanti) in Business World’s ‘Everything Experiential”. Instagram stories have emerged as a compelling...
Entrepreneurs can get more bang for their buck by investing in CRO, says iQuanti’s Aditya Saxena (Vice President, APAC) in the Financial Express. While the Indian digital advertising industry is rapidly growing, startups still struggle with hefty growth goals and with...
World is quickly moving towards Voice and financial-services organizations need to be ready for the shift to voice, iQuanti’s Wayne Cichanski writes in The Financial Brand. Wayne, the head of iQuanti’s enterprise SEO practice, suggests that there are three main...
BERT is here. Google’s ground-breaking NLP framework enables the search giant to understand search queries better than ever and help engage its users more. Google is now better equipped to understand the nuances and intent of long-phrase search queries and match them...
