How to win in SEO with Google’s Fact Checkers

How to win in SEO with Google’s Fact Checkers

You may know that some media websites use what’s called a “fact checker”. Face checkers verify the claim that an article or web page is making with external resources like other articles, PDFs, or web-documented evidence. Following a recent algorithm...
Are your Google Rankings in flux in 2019? Here’s why!

Are your Google Rankings in flux in 2019? Here’s why!

By Michael Bertini It’s only February – yet many of our clients are reporting major swings in their key pages’ Google search rankings. What’s behind this, and how can your brand maintain rank position as the year moves along? The primary factor: Google search...
Win in Enterprise SEO By Addressing These 2 Gaps

Win in Enterprise SEO By Addressing These 2 Gaps

By Michael Bertini As a search strategist with over 14 years of experience moving ranks for enterprise brands, I’ve seen many trends come and go in enterprise SEO. Today’s brands are much savvier overall than 5 or 10 years ago. But there are still two...