You may know that some media websites use what’s called a “fact checker”. Face checkers verify the claim that an article or web page is making with external resources like other articles, PDFs, or web-documented evidence. Following a recent algorithm...
By Michael Bertini It’s only February – yet many of our clients are reporting major swings in their key pages’ Google search rankings. What’s behind this, and how can your brand maintain rank position as the year moves along? The primary factor: Google search...
By Michael Bertini As a search strategist with over 14 years of experience moving ranks for enterprise brands, I’ve seen many trends come and go in enterprise SEO. Today’s brands are much savvier overall than 5 or 10 years ago. But there are still two...
By Michael Bertini 6 Elements To Boost Enterprise SEO When most people think SEO, the last thing that will come to mind are terms like fast, overnight, or quick. Typically, SEO results take a year or more to fully materialize. The good news is, you can make rapid...
Google just announced the release of two new mobile benchmarking tools: Mobile Scorecard Conversion Impact Calculator Both tools can be found here: httpss://www.thinkwithgoogle.com/feature/mobile/ The concept of both tools is to give marketers an idea as to how they...
