Content that spans the customer journey can serve as a differentiator. How do banks identify the gaps in their existing content strategy and rank for the terms that matter? For financial-services organizations that are seeking to differentiate themselves, content...
The Googlebot is getting an update Google recently announced a major change to the Googlebot – a largely invisible one that could nonetheless impact brands’ enterprise SEO strategies. Moving forward, Google will keep the Googlebot up-to-date with the latest...
For banks aiming to engage millennials and Gen Z, digital media offers unparalleled reach and relevancy. But does digital make sense for financial services marketing to older generations? The answer is yes – yet for maximum impact, a differentiated approach is...
You may know that some media websites use what’s called a “fact checker”. Face checkers verify the claim that an article or web page is making with external resources like other articles, PDFs, or web-documented evidence. Following a recent algorithm...
By Michael Bertini It’s only February – yet many of our clients are reporting major swings in their key pages’ Google search rankings. What’s behind this, and how can your brand maintain rank position as the year moves along? The primary factor: Google search...
