Michael Bertini, the director of SEO strategy at iQuanti and a former black-hat SEO, is an expert in enterprise SEO tactics and techniques. From an SEO perspective, Google turning 21 is not the biggest deal: they haven’t announced any new features or functionality...
A small bank or credit union won’t have the same marketing budget – or branch footprint – as the big national banks. But that doesn’t mean small financial institutions are always at a disadvantage to their large competitors. Local community banks have unique...
Content that spans the customer journey can serve as a differentiator. How do banks identify the gaps in their existing content strategy and rank for the terms that matter? For financial-services organizations that are seeking to differentiate themselves, content...
The Googlebot is getting an update Google recently announced a major change to the Googlebot – a largely invisible one that could nonetheless impact brands’ enterprise SEO strategies. Moving forward, Google will keep the Googlebot up-to-date with the latest...
For banks aiming to engage millennials and Gen Z, digital media offers unparalleled reach and relevancy. But does digital make sense for financial services marketing to older generations? The answer is yes – yet for maximum impact, a differentiated approach is...
