With the breakout of COVID-19 and the rise of remote work, social distancing, and shelter-in-place policies, people are increasingly relegated to spending time indoors, affecting the viability of businesses that rely on foot traffic and person-to-person interactions... read more
It is an interesting time to be a social media marketer. What started as a fruitful and promising year at the outset of January turned sour by March, likely permanently. However, despite the advent of COVID-19, advertising revenue on social media in Q1 continued to... read more
Facebook Inc. Q4 2019 Earnings Report Analysis: Impact & Implications for Enterprise Social Marketers Facebook has had a tumultuous couple of years. Surprisingly, even amidst a parade of serious privacy scandals, litigations and hefty legal settlements, Facebook... read more
Ever wondered how many clicks a Rank 1 organic result on Google would fetch in a world with no paid ads? What if I tell you that there is a way to find out? Yes, there is a Paid + Organic Report available for Search marketers now. Before we learn the step-by-step... read more
Facebook has introduced a new feature to users in some geographies: a “Clear History” tool that lets individuals unlink their web browsing activity from their Facebook account. What does the Clear History tool mean for consumers, and will it make targeting and... read more
