iQuanti Insights And Press Releases | iQuanti

iQuanti INSIGHTS

iQuanti Insights, Expert Commentary on Digital Marketing and Press Releases

8 Qualities of a High Performing Employee April 22 , 2017

iQuanti built a team to interview its top-performing employees to identify the traits they had in common, eventually landing on eight particular characteristics that top-tier employees tend to have.

Read More

2017 SMX West Takeaways on AI, Mobile-first and more March 28 , 2017

Wondering what you missed at SMX West 2017, one of the largest search conferences this year? Michael Bertini, aka “Google Ninja”, shares insights and takeaways on the 3 hottest SMX West topics…

Read More

5 Necessary Conversion Rate Optimization Tactics March 23 , 2017

It’s that time of the year. You’re finalizing 2017 digital marketing plans that will help you hit 2017 revenue goals. How about your Conversion Rate Optimization (CRO) goals? How do you make sure that your CRO program is ready to deliver the results you need in 2017? The CRO world has been evolving at a … Continue reading 5 Necessary Conversion Rate Optimization Tactics

Read More

Creating Audience Aware Search Marketing March 23 , 2017

Anwesha Mazumdar speaks about Google’s recent targeting capabilities and how it powers audience aware search marketing.

Read More

Q2 2017 SEO Predictions March 23 , 2017

Like Google’s SERP, rich snippets have been and will continue evolving fast. Structured data is markup that site operators can add to their existing HTML, which in turn allows search engines to better understand what information is contained on each web page. The user engagement for rich snippets’ continues to prove out better than even ranking in the top positions and with its success, we’re predicting Google will continue introducing more formats. In case you missed it, this past year’s changes included the right rail change and the “people also ask” feature.

Read More

The Art & Science of Prioritizing Optimization Ideas March 22 , 2017

Companies embark on the conversion rate optimization (CRO) journey by identifying a solution vendor. Once done, they brainstorm on operationalizing the program. Regardless of company size, optimization programs follow a similar, cyclic path of ideation to strategy to execution and back. With the testing program in its infancy, getting ideas in and driving them to … Continue reading The Art & Science of Prioritizing Optimization Ideas

Read More

Selling the Sales January 13 , 2017

Despite a growing and negative opinion echoed all over social media, Black Friday revenue saw a double-digit YoY growth this past holiday season. According to Adobe, consumers spent a whopping $3.34 billion, a 21.6 percent jump from last year. Cyber Monday also saw a YoY increase at 12.1%, raking in $3.45 billion.

Read More

The Top 25 Christmas Movies December 20 , 2016

Family time is the most important part of the holiday season and there’s no better way to gather together than over hot chocolate and a holiday film. If you need a few ideas on what to watch this winter break, check out America’s most popular 25 holiday films, according to Google search data.​

Read More

Are Americans starting to care less about Mom? May 6 , 2016

Ahead of Mother’s Day, the team at iQuanti thought it would be fun to take a look at how Google searches around Mother’s Day compared against Father’s Day during the relevant months in previous years.

Read More

Search Insights into Americans’ Interest in Travel to Cuba April 13 , 2016

iQuanti reviews the latest national monthly Google Search data from the past year looking at keyword searches within relevant search themes relating to travel to Cuba.

Read More

Most Irish States in the USA – St Patrick’s Day Special March 16 , 2016

In celebration of St. Patrick’s Day, iQuanti takes a closer look at states that have the most Irish pride.

Read More

Search Data for March 15 Presidential Primaries March 16 , 2016

Ahead of the March 15 primaries, iQuanti pulled monthly search volumes for the candidates by state from July 1, 2015 through February 29, 2016.

Read More

Super Saturday Primaries Search Data March 6 , 2016

For the U.S. presidential primaries this weekend, iQuanti compiled the latest search data for the candidates in each state to see how they compare in voters' searches.

Read More

Super Tuesday Search Data February 29 , 2016

Ahead of Super Tuesday primary elections, iQuanti pulled monthly Google Search volumes around the candidates in each state where elections will close tomorrow night. Below, you’ll find the candidate’s ranked by their latest search numbers in each state, along with month-over-month performances in search to see trends in search interest by state, from June 1, 2015 through January 31, 2016 (Google’s latest monthly numbers).

Read More

America’s Top Picks for the Razzies, Celebrating the Worst in Cinema February 26 , 2016

While the Oscars celebrate the best in film, the Razzies (Feb. 27) will celebrate the worst this weekend. We pulled search data on the nominees in each category to rank according to their least popularity to name the worst of the worst based on American’s searches. Methodology: iQuanti pulled Google search volumes for the nominees … Continue reading America’s Top Picks for the Razzies, Celebrating the Worst in Cinema

Read More

America’s Top Picks for the Oscars This Weekend February 26 , 2016

With the Oscars celebrating the best in cinema this weekend (Feb. 28), we pulled search data on the nominees in the most popular categories to rank each according to their popularity in searches across the United States. Methodology: iQuanti looked at search volumes for each of the nominees in each category between January 2015 and … Continue reading America’s Top Picks for the Oscars This Weekend

Read More

Candidates by Search in South Carolina and Nevada February 22 , 2016

Ahead of the South Carolina primary elections and Nevada caucuses, iQuanti analyzed the latest monthly Google search volumes around the candidates from residents in each state from June 1 through January 31. In both states, Republican Donald Trump leads all candidates in searches, followed by Democrat Bernie Sanders. Sanders had the strongest month-over-month (MoM) increase … Continue reading Candidates by Search in South Carolina and Nevada

Read More

Who Deserves a Grammy According To the Internet? February 12 , 2016

Ahead of the Grammy Awards on Monday night, we took a look at the nominees in the top categories this year to see who ranked the highest based on Google searches between Feb. 1, 2015 and Jan. 31, 2016. Looking at the categories of “Best New Artist,” “Song of the Year,” “Album of the Year,” and “Record of the Year,” iQuanti calculated the total searches for each nominee over the period and ranked them based on their monthly average in searches. Our list of the Internet’s choices are included below with the monthly averages and our predicted winners per category.

Read More

New Hampshire in Political Searches suggest Rubio, Cruz and Bernie are the ones to watch out for. February 8 , 2016

As the second primary event of the season takes shape on Tuesday, our team took a look at search data around the candidates to gauge interest from New Hampshire residents. Our analysis of Iowa search data ahead of the Iowa Caucuses last week showed a strong increase in month-over-month growth in searches for candidates Ted Cruz and Marco Rubio, who came out ahead in the state. Applying consideration for MoM growth trends and overall volume of searches in New Hampshire, we’re offering our predictions along with the full data for your own assessment below.

Read More

Iowa vs. America in Political Search Data February 1 , 2016

In order to gauge Iowans’ interest around the candidates in the U.S. presidential primaries and compare against national results, data-driven digital marketing company iQuanti pulled monthly Google search volumes for the candidates’ names and the most popular topic-based keywords of relevance for the months of June through December 2015, both nationally and for the state of Iowa. The data below includes rankings for the seven months and most recently for the month of December; monthly totals for top keyword search terms around each candidate; and month-over-month data measuring changes in search volumes for each candidate’s name in Google searches.

Read More

What are people searching around the blizzard? January 22 , 2016

With constant coverage and interest around a blizzard hitting the Mid-Atlantic and Northeastern United States through this weekend, iQuanti took a look at current trending searches and historical searches around the subject to gauge people’s interest in the subject.

Read More

CMO.COM in collaboration with iQuantism Features an Exclusive Article on Digital Marketing Health Checkup August 10 , 2015

A digital health check-up is crucial to detecting performance issues and optimizing digital programs to deliver a higher ROI.
A comprehensive digital checkup should provide a high-level assessment against the following digital marketing checklist…

Read More

Do Women Care More Than Men About Father’s Day? June 17 , 2015

Recent data around search trends show that almost 60% of online searches made for Father’s Day between the first week of May 2013 and last week of May 2015 were done by women while men only accounted for 33%. This is particularly interesting as searches for related periods around Mother’s Day were split almost 50-50 …

Read More

‘When Is Mother’s Day’ Search Phrases Make A Comeback’ May 25 , 2015

People may love their mothers, but for some reason many are forgetful when it comes to her day. In the past year, searches for the keyword term “when is mothers day” topped off in May 2014 at 823,000. Those forgetful children found the answers, because by March 2015 searches for the same term fell to …

Read More

iQuantism is #277 on Inc.500 List of Fastest Growing Private Companies in America in 2014 August 26 , 2014

A 3-year growth of more than 1600% secures iQuanti’s second time recognition in Inc. magazine’s annual ranking. Jersey City, NJ August 25, 2014 iQuantism, Inc., an independent global data-driven digital marketing company, has been named to the Inc. Magazine’s 33rd annual Inc. 500|5000 list, an exclusive ranking of the nation’s fastest-gro…

Read More

iQuantism Hires John S. Ward as Chief Operating Officer August 7 , 2014

Former President of Upromise (Sallie Mae Corp.) to lead Operations across the digital agency’s global offices 7 August, 2014: iQuantism, Inc. today announced the appointment of John S. Ward to the role of Chief Operating Officer (COO) of iQuantism. John will manage iQuanti’s 150-person global digital marketing and analytics team, and will direc…

Read More

SEO – Factoring competition into your approach December 18 , 2013

SEO is a zero sum game. There are no joint winners. To be ranked for a certain keyword, you need to be ranked higher than your competition. Given this fact, one would assume that competitive research would assume a lot more importance and robustness. It is surprisingly not so. Competitive research remains one of the after thoughts with SEO…

Read More

Local Search Optimization for Large Organizations December 18 , 2013

If you want to successfully manage Local Search Listings for national brands you need to have a good handle on the data. You should be able to report on it and compare it to benchmarks often…

Read More

iFuturist: What will people be searching for? November 30 , 2013

iFuturist predicts search trends, 365 days out, to help you plan your content strategy and generate content ideas that would be highly searched for in the future. Here is a content idea, predicted to trend in search in 2013…

Read More

Ruling the Mobile Search World: Lessons from Google November 18 , 2013

That mobile internet usage worldwide will soon surpass desktops is not news any more to anybody in the digital world. Mobile search users are more oriented towards immediate action than desktop users – they search with a higher intent and take quicker actions based on their search…

Read More

3 Things Digital Marketers can Learn from Miley Cyrus October 1 , 2013

Miley Cyrus has been in news lately. VMA awards aside, her “Wrecking Ball” video garnered record 19.3 MM views worldwide on the first day. With the social media abuzz with speculations on what “Bangerz” means, her new album seems set for a “radiant swag” opening too. Looking at some of things that Ms. Cyrus has been doing, one realizes…

Read More

iFuturist: Helping you plan your future content September 30 , 2013

iFuturist predicts search trends, 365 days out, to help you plan your content strategy and generate content ideas that would be highly searched for in the future. Here is a content idea, predicted to trend in search in 2013…

Read More

The secret recipe of a healthy landing page (and what makes it work) September 18 , 2013

A study of the top 12 elements of landing pages that aid in conversion based on an analysis of 5 top landing pages for credit cards…

Read More

Digital Marketing Company iQuantism Named to Inc. 500 List of Fastest Growing Companies August 30 , 2013

21 August 2013: Digital Marketing and Analytics company iQuantism has been ranked #240 in the Inc. 500|5000 list of fastest growing companies in the U.S. iQuantism, headquartered in Hoboken, NJ, is committed to helping companies run their digital marketing more effectively – to attract more customers digitally through focus on data…

Read More

8 Free Tools & Resources to keep track of Google Algorithm Updates August 18 , 2013

“To rank well, build a site so fantastic that it makes you an authority in your niche,” said Matt Cutts, Head of the Google Web Spam Team. When Google makes 600-odd minor (and some major) changes to its algorithm every year, it is indirectly (and often directly) forcing brands to keep up and keep it current…

Read More

4 Features of Bing Ads I Wish Google AdWords Had July 18 , 2013

It was not long ago that we read about the Swedish Language Council and Google get into a tight spot over the term ‘ ungoogleable’. Legally accepted or not, nobody had to explain the meaning of that term to me – it was crystal clear, yes sir! With two-thirds of all the world’s online searches routed through their search engine, Google is mo…

Read More

National Doughnut Day, June 7th 2013: Generating Content Ideas Using iFuturist June 10 , 2013

For marketers, coming up with engaging content ideas is no easy task. We wanted to make it easier so we developed iFuturist…

Read More

Generating Content Ideas Using iFuturist: An Experiment May 25 , 2013

As promised in our earlier blog, Generating Content Ideas Using iFuturist, it’s now time to look back and take stock of our experiment on how our predictive web tool, iFuturist performed for helping us rank on keywords related to National Donut Day…

Read More

iFuturist: Generating Content Ideas May 18 , 2013

iFuturist predicts search trends, 365 days out, to help you plan your content strategy and generate content ideas that would be highly searched for in the future. Here is a content idea, predicted to trend in search in 2013…

Read More

How Auto brands are using Twitter’s Vine app April 23 , 2013

The new Vine app from Twitter is a little over 100 days old and we thought it would be interesting to see how some of the world’s automakers have been using this new platform…

Read More

World Biz Express is now iQuantism, Inc. March 18 , 2013

4 March, 2013: Digital marketing agency World Biz Express announced today that it is changing its name, and with this change, establishing a new brand identity: iQuantism, Inc. A Data Driven Agency, the new brand is a precise reflection of where the agency’s focus lies: using Big Data to deliver digital analytics and drive better digital performance…

Read More

iFuturist: What will your prospects be searching tomorrow? March 18 , 2013

iFuturist® predicts search trends, 365 days out, to help you plan your content strategy and generate content ideas that would be highly searched for in the future. Here is a content idea, predicted to trend in search in 2013…

Read More

iFuturist: Advanced algorithms to predict the future February 18 , 2013

iFuturist predicts search trends, 365 days out, to help you plan your content strategy and generate content ideas that would be highly searched for in the future. Here is a content idea, predicted to trend in search in 2013…

Read More

iFuturist: The future of search is here January 18 , 2013

iFuturist predicts search trends, 365 days out, to help you plan your content strategy and generate content ideas that would be highly searched for in the future. Here is a content idea, predicted to trend in search in 2013…

Read More

Digital marketing trends: 2013 January 5 , 2013

What will be the significant trends in digital marketing in 2013? Which marketing activities will see the most increased investment and focus? Which digital channels will have the biggest impact in creating additional leads and sales and strengthening brands?…

Read More