QSM improves CPC for your search spend. Utilizing two proprietary algorithms (Qscore/Mscore) it improves your search ad quality by tackling three aspects:
ALPS optimizes the site (SEO) around effective keywords that drive relevant traffic to maximize conversion. It is powered by an analytics driven keyword prioritization engine, a traffic estimator and testing platform for pre-launch simulation & refinement.
iFuturist trend prediction tool that works on keywords, content and timing. iFuturist uses advanced algorithms & data mining techniques that allows to create content ideas & project traffic. This in turn helps in optimizing campaign well ahead of the curve.
Hypothesis driven MVT (HMVT) is a framework to methodically test & optimize webpages. Analyzing gaps between search intent & landing page message helps develop hypothesis based test plan. This rapid deployment platform allows teams to respond to market feedback in a short duration.
iVdYo is built on statistical methods & model based approach, iVdYo manages video inventory & distribution into several video & social destination. The tool has capability to test recommendation impact before they are implemented thus saving time & cost.